The Pro Series Lineup

Three powerhouse sessions on groundbreaking topics!

These brilliant sessions are your exclusive opportunity to learn how industry experts, firm principals, and leaders are achieving extraordinary results using artificial intelligence, experience design, and best practices in client relationship management. Learn how to apply their results to your practice now—and into the future.

The Pro Series is free with your registration. Seating is limited, reserve your spot today!

Thursday, June 6
Artificial Intelligence Is Changing Everything. Are You Ready?

Artificial Intelligence (AI) isn’t poised to disrupt your practice—it’s already here. Enterprising firms are using it to do everything from mundane tasks to researching its potential to create customized prefabricated living spaces that cost less. Join us for rousing discussion on the past, present, and future of AI and architecture. This session will cover current examples, AI’s vast potential, and opportunities for firms. AI is already impacting the AEC industry. Don’t get left behind!

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Friday, June 7
Aligning Your Firm with Client Needs

Relationships matter, and firm billings prove it. A recent AIA report indicates that the majority of business for institutional and commercial firms comes from repeat clients. This interactive, facilitated strategy session goes beyond the basics to help you build strong, mutually-beneficial client relationships. During the first half, peer architects and brave clients will discuss best practices for creating better relationships. During the second half, you’ll work with a learning partner to help shift thinking and build your own case study. You’ll examine your personal client relationships, explore potential strategies to improve the client experience, and brainstorm ways to create a sustainable, profitable practice structure that puts the client first without sacrificing your business.

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Saturday, June 8
Experience Design in an Experience Economy

Experience design is changing everything, shrugging off traditional practice and shattering design norms for consumers who prize experiences above all. How we get there is changing, too. Interdisciplinary teams are banding together to create exciting new work that blurs the lines of architecture, interior design, strategy, and even art to create groundbreaking work. Join this session for a deep dive into experience design—what it is, how it differs from traditional practice, real-life tactics and approaches, strategies for working with clients and teams, and making money while doing it.

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Register for The Pro Series

Seating is limited! Please register early to reserve your spot.

Here’s how:

  • If you’ve already registered for A’19, log in to your registration record and add the sessions you’d like to attend.
  • If you haven’t registered, why wait? Select your sessions during registration.
  • Don’t forget to write down the program codes for the sessions you’d like to attend so you can quickly add them to your registration.